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Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

Archive for January 28th, 2009

Lunch with someone new

I went to lunch today (nothing new there, I know), and when I got to my table I saw another coworker eating his lunch. He is the publisher in a different group than Radio magazine. I see him in the office regularly, and we have chatted on occasion, but I had not talked to him at any length in some time. I asked if I could join him, and he said yes.

He and I share a similar background in that we both now work in publishing even though our backgrounds are in technical fields. He started his career as an electrical engineer.

After the pleasantries the conversation turned to inquiries about each other’s responsibilities. He asked about Radio magazine and I asked about the electrical power industry publications he covers. We talked about current projects. We talked about our industries. We talked about some of the successes each of us had with our markets.

It was a good lunch, and we exchanged some ideas. I hope to see how I can apply his ideas to Radio magazine. While I don’t think I would just drop by his office and ask him to join me for lunch (I have nothing against him, we just work in different areas), I’m glad I had the opportunity to talk to him. The chance made me think.

When is the last time you had lunch with a different coworker? You probably have a regular set you go with. Why not ask the account executive or the sale manager? Why not ask the music director or news director? Maybe even ask the engineer at your competitor if you don’t already talk to him or see him at SBE meetings? You work on the same goals and projects as these people. Share some ideas. Even if it’s your competitor, you can share ideas without giving away any secrets.

I’m sure you’re being asked to do more with less. You’re probably being asked to think of new ideas and ways to cope with a hard financial time. Talk to someone new and plant the seed for some new ideas.

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