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Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

Archive for February 2nd, 2009

Certification required

You’ve seen the help wanted ads that include a list of candidate requirements. Often you will see a list of preferred items. I often see “SBE certification a plus” in job listings.

Unless you live under a rock, you know I’m involved with the SBE. I’m the immediate past president, I served two terms on the board of directors, and I served four years as chairman of the Certification Committee. When Bill Weisinger, my friend from Cleveland, forwarded part of a job listing to me, it made me smile. This job was not asked for certification to be a plus, it was a requirement. Here’s the text Bill sent to me:

    Subject: Jazz88 FM – The World’s Premier Jazz Radio Station, NYC and NJ
    Required Education and Experience:
    * Bachelor’s degree in Electronics Technology or Computer Science or other relevant education in broadcasting, electronics, or computer/IT-related subjects and demonstrated application of that knowledge
    * SBE Certification at the Certified Broadcast Radio Engineer (CBRE) or Certified Broadcast Technician (CBT) level
    * A minimum of five years of hands-on experience in a technical position related to radio broadcasting and supporting or administrating IT computer systems and networks
    * Experience and demonstrated confidence with maintaining FM broadcast transmitter plants
    http://www.wbgo.org/info/employment/2008ChiefEngineer.php

Times are tough, and lots of people are losing their jobs. If you’re looking for a job, having some type of professional certification is a great way to demonstrate your proficiency. It also shows your involvement in and attention to your career.

The annual salary survey from Radio magazine shows that those with SBE certification earn more than those without it. It’s not that certification alone will allow you to earn more money, it’s that the people who are certified are taking an active role in their careers.

But don’t wait until you’re looking for a job to add the letters after your name. Do it now and have it before you need to include it on an application.

– Chriss Scherer, CPBE CBNT

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