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Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

The Youth of radio

When I attended the University of Miami, I spent a great deal of time at the campus radio station, WVUM. In the 80s, the station ran a whopping 365W ERP. A few years ago, the station increased its power to 1.3kW.

I visited the station on my campus visit, and I was warmly greeted by some of the students who work there. They gladly showed me their station. They are proud of what they are doing, and it shows in their attitude.

The facilities are modest but functional. Like many college radio stations, it’s a good training ground for the students. They can learn about radio without the pressure of fulfilling ratings goals or sales figures. Is it polished and perfect? No. I can’t say I like some of the music they play. But they are learning about radio, and they’re getting hooked on it, just like you and I are hooked on it.

Keep up the good work, WVUM.

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