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Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

Archive for March 13th, 2009

HD Radio comes to Costco

There’s a new name on the HD Radio receiver manufacturer list: Teac. The new device is also being offered through a popular consumer outlet: Costco.

The Teac HD-1 is an Ipod dock and HD Radio receiver that has an introductory price of $99. Give one point to Ibiquity, the HD Radio Alliance or someone for getting this unit into the megaretailer.

The discount retail path has been used before. Recall that Walmart also offered an HD Radio receiver when it was unveiled. Now Walmart lists eight models on its website.

I usually visit Costco one a week, so I’ll look for the Teac display to see what the HD Radio marketing looks like there. Will I see groups of people standing at a display learning about the technology? Will I see an empty display with no interest? I’ll let you know.

Either way, this is yet another positive step in promoting the technology.

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