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Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

Archive for March 27th, 2009

My schedule at the 2009 NAB Show

The convention is about three weeks away, and I’m starting to get full-court press for appointments at the convention. This will be my 21st NAB convention. I have attended every convention since 1989. I know many people have attended many more than that, but I think 21 qualifies for seasoned status.

My typical plan at the convention is to visit as many exhibitors’ booths as I can. I gather information about new products and get ideas for future articles. The exhibitors want to be sure to see me, so many of them call and ask to set a formal appointment.

In the past, I would make as many appointments as I could. I would also try to set the appointments based on booth geography. I hate wasting time by running from one of the hall to the other — or worse, from the South Hall to the North to the Central. I also get some help to visit these booths from Radio magazine associate editor Erin Shipps. In previous years, I have also gotten help from Chris Wygal, Doug Irwin and a few other contributors.

But this year is different. Erin and I will cover the floor alone. I’ll get some assistance from a few people, but Erin and I get the main load. To maximize my time, I’m also not making any booth appointments. The marketing directors for the exhibitors don’t like hearing this, but they are accepting it. Everyone knows that time is money, and money is tight. I’m just going to navigate the floor in a linear path. I’ll stop at each booth and make my rounds without losing time to run between halls.

This means you might not see me as often during the convention. At least I won’t be running back and forth. Still if you see me, say hello. Tell me what you have found of interest at the show. I’ll tell you what I have found. We can help each other make the most of our time this year.

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