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Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

Archive for April 9th, 2009

The Ins and Outs of the NAB Show

The convention is now about 10 days away. What’s going to be hot? What going to be “not”?

Here’s a start:
* Suits
I have been told that in general, the attire at the convention follows the trend of the president of the United States. George Bush was a suit man, and the past several years had more suits than casual attire. Bill Clinton was more casual, and the attire reflected that. Barack Obama is a suit man all the way. There’s another reason for the suits, too.

* Resumes
The convention is a great place to job prospect. I’ve done it in the past (many years ago). Looking for a job? Wear a suit.

* Big crowds
I said earlier that while the overall attendance figures will be lower than last year, I don’t expect a huge drop in the raw number. However, I expect more people will spend fewer days in Las Vegas. Instead of a full week, they’ll make it a three-day – or even two-day — vist.

* Swag
The freebies — foam toys and things — have been declining over the past several years. I don’t expect to see too much this year either. Some t-shirts to select clients. I don’t count USB sticks as swag per se; they serve a useful function.

I’ll add more later.

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