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Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

Archive for April 14th, 2009

More ins and outs

Looking ahead to the 2009 NAB Show, continued…

In
* PPM
There will be lots of talk about the Portable People Meter. As markets see the roll-out, everyone wants to know more about it. I also expect to see manufacturers looking at ways to monetize it even more.

* EAS
We’re all waiting on FEMA to start the clock for a revised system. We hope it doesn’t get stated too soon. I’m still baffled as to why broadcasters think they have exclusive access to a public warning system. Stations are part of a system, not the system.

* The Ham Reception
Will it ever be out? I doubt it.

* The Radio magazine Pick Hits
Okay, so I’m biased. This marks the 25th year of the Pick Hits. I think it’s safe to say they are in. Way in. Really, really way in.

* Deals, deals, deals
It’s going to look like Vegas of yesterday in some ways. Everyone wants business. Deals on meals, drinks, entertainment and more will be everywhere.

Out

* Lavish parties
No surprise there, I know. I expect to see more invitation-only events for specific customers. There will still be a few bigger events, just look for them.

* EAS
Wait, EAS was on the in list. It’s out, too. Lots of broadcasters are tired of it. It doesn’t always work. It’s a rule-keeping headache. It’s an operator bungle.

* Hanging around after the convention
I know many people take the weekend after the convention to unwind and visit a regional attraction, such as the Grand Canyon, Death Valley, Bryce Canyon or Zion National Park. Not so much this year.

What are your ins and outs?

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