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Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

Archive for August 3rd, 2009

Portable HD Radio Popularity

The Insignia portable HD Radio receiver was a popular item when it hit the shelves. Reports I read say that Best Buy stores were selling out of them quickly. The Best Buy website still lists the item as being back ordered. Ibiquity released a statement that demand exceeded expectations.

The acceptance of the unit shows a positive boost for HD Radio. That’s a good thing for the technology rollout that seems to have slowed.

Meanwhile, the availability of the receivers is still elusive. I don’t have a number on the number of units that were initially produced. I also have not heard when additional units would be available to fill the back orders. It was released with strong momentum, but will that momentum carry?

There are obviously people interested in a portable, FM-only HD Radio receiver. While I won’t get one for myself, I like seeing the proof of concept: portable HD Radio with a respectable battery life.

Now, if we can just get the technology into other portable devices.

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