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Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

Archive for August 4th, 2009

Reaching out to a New Audience

I hope you saw the news that the SBE will offer a certification exam opportunity at the upcoming AES convention. This is a new outlet for the SBE. Exams have been offered at the NAB Show and regional SBE and state broadcast conventions for years. The AES asked the SBE to provide the exam opportunity.

For the AES, this is a way to attract a broader audience. The AES has been pushing a broadcast session plan for several years. Personally, I don’t think it has really caught on. Pro audio and broadcast have some common issues, but I’m not seeing broadcasters flocking to the AES conventions. It’s still a good effort.

For the SBE, there’s a potentially new audience to reach with the Certification Program. I’m interested to see how many people take advantage of the added exam location. (I will be at the convention, and will be one of the people administering the exams.)

Cross-association partnerships such as this can help both groups, so I was happy to help arrange this opportunity.

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