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Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

Multitasking in the Car

We’re engineers. We like technology. We like technology that makes our lives easier or safer. That said, we also know technology can get in the way, too.

Here’s something that is still making me shake my head. Think about how many times you have seen someone driving and eating, smoking, talking on the phone, reading something, putting on makeup, etc. Now think about how many recent accidents can be blamed on someone texting while driving. It’s obvious that multitasking while driving is a terrible idea.

But rather than reinforce common sense, I see a company called ATX wants to make texting while driving safer.

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