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Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

Twenty Ten? Two Thousand Ten? Who Cares?

The New York Times reported on a situation that auto manufacturer marketers are facing now. In these critical times of ensuring a company’s ongoing success, a major item on the table (apparently) is how to label the next model year of cars. It’s soon to be 2010. Should that be said twenty ten or two thousand ten?

We say nineteen ten for 1910. We also say two thousand nine for 2009. Yes, I know some people say twenty oh nine, too.

It appears the two thousand ten verbalization is winning.

I’m so glad that issue has been settled.

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