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Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

Countdown to Vegas

The NAB Show is about one month away now. For the exhibitors and for us covering the industry, our planning began some time ago. In January we began gathering information on new products that will be unveiled. We also started gathering information about the sessions and assembling the data for our exhibit floor map.

By February, most of the pieces were in place for our March issue, although we still had to add last-minute updates until the end of the month.

It’s now March, and we’re working on the April issue while we make appointments for the convention. My hotel and airline reservations are made. I am making final arrangements on meetings rooms. Up until I arrive in Las Vegas I will be making constant updates to my daily schedule. I’ll make a few adjustments on site as well.

Then, for one week, I’ll be a blur. I’ll spend most of my time on the exhibit floor. I’ll pop in a few sessions when I can, but unfortunately I can’t spend as much time there as I would like. In the evenings, I head back to my room not to relax, but to process all the information I gathered during the day, including news and photos of the day. Some I’ll post online myself, some I’ll pass to the staff minding the fort at home. In the morning I get to do it all again.

I have never calculated all the time I spend preparing for the NAB Show. I don’t think I really want to know. Of course once the show is over, I’m still working on it for our Pick Hits and post-show review.

Who says it’s only one week a year?

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