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Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

Archive for April 9th, 2010

Annoying Press Releases

One more thought from yesterday’s note about fact-free press releases:

I tell companies to send releases to me. I encourage them to send information to me. We don’t use all of them, and sometimes a release spurs an idea for something more useful to you as a reader.

Then there’s the absurd approach. I have received at least 10 messages from one company about one new product. This is not the same release coming to me in 10 different ways, this is 10 different versions of the same information. OK, I get it. Thanks.

Just part of the filtering we do at Radio magazine and RadioMagOnline.com.

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