I received an e-mail message prompting me to register for the Radio Show, the new incarnation of the NAB Radio Show. This revised event is co-produced by the RAB and the NAB. What do I notice first? The RAB is listed first in the production title. There’s nothing wrong with that, but it appears to be a sign that the convention is drifting back to its non-engineering roots.
Details on the event website (radioshowweb.com) are sparse. There is an introductory video touting all the benefits of attending the show. The conferences are highlighted as well: sales and marketing, finance, legislative/regulatory issues, digital media, programming, and management. Sounds like an impressive rundown of events.
But there’s no mention of technology.
There’s no mention of an exhibit floor or technical sessions.
The show description offers no information: “The enhanced Radio Show allows radio broadcasters and industry colleagues to come together to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies to help radio flourish in the digital age.” There is mention that the “show will also feature an exclusive vendor resource and networking destination: The Marketplace.”
I see nothing about exhibitor registration.
The NAB Radio Show has not been strong on the technical side. It appears the new convention is even lighter. For now, we wait and see if it’s worth it for engineers to attend.