Log in or Register

Just another Penton Media weblog

Contributor

Chriss Scherer Scherer has been the editor of Radio magazine since 1997. His experience in radio includes work as chief engineer at stations in Cleveland (WMMS-FM, WHK-AM, WZJM-FM, WJMO-AM...more

Archive for May, 2010

The Radio Show — Still light on Tech Details

I received an e-mail message prompting me to register for the Radio Show, the new incarnation of the NAB Radio Show. This revised event is co-produced by the RAB and the NAB. What do I notice first? The RAB is listed first in the production title. There’s nothing wrong with that, but it appears to be a sign that the convention is drifting back to its non-engineering roots.

Details on the event website (radioshowweb.com) are sparse. There is an introductory video touting all the benefits of attending the show. The conferences are highlighted as well: sales and marketing, finance, legislative/regulatory issues, digital media, programming, and management. Sounds like an impressive rundown of events.

But there’s no mention of technology.

There’s no mention of an exhibit floor or technical sessions.

The show description offers no information: “The enhanced Radio Show allows radio broadcasters and industry colleagues to come together to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies to help radio flourish in the digital age.” There is mention that the “show will also feature an exclusive vendor resource and networking destination: The Marketplace.”

I see nothing about exhibitor registration.

The NAB Radio Show has not been strong on the technical side. It appears the new convention is even lighter. For now, we wait and see if it’s worth it for engineers to attend.

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

No Comments


Email This Post Email This Post

Related Topics: Industry |

Future Trends in IT According to Gartner

Gartner has announced its key predictions for IT organizations and the people they serve for 2010 and beyond. This list is derived from research and trends in IT and online usage. It’s an interesting list of predictions, and in some ways, there aren’t any hug surprises within, but there are some that should be considered for the future.

For businesses and consumers in general, many of these make sense. For radio specifically, many seem to not apply.

By 2012, 20 percent of businesses will own no IT assets. This prediction cites virtualization, cloud-enabled services and employees running personal desktops and notebook systems on corporate networks.

Some of this could apply to radio, but the 24/7 nature of radio comes first. Off-site data centers have advantages, but still have limitations for daily IT needs.

By 2012, Facebook will become the hub for social network integration and Web socialization. This is one that seems natural to me. While Gartner specifies Facebook, I’m not surprised that one service will dominate this online setting. The report says other services, including Twitter, will continue to hold a useful place, but Facebook will be the clear leader. So what’s your station’s Facebook presence?

Internet marketing will be regulated by 2015, controlling more than $250 billion in Internet marketing spending worldwide. By reducing the online marketing clutter, radio can perhaps rise above in its marketing outlets, both online and on the air.

Gartner research predicts that by 2014, there will be a 90 percent mobile penetration rate and 6.5 billion mobile connections. Gartner adds that “Penetration will not be uniform, as continents like Asia (excluding Japan) will see a 68 percent penetration and Africa will see a 56 percent mobile penetration.” Once again, what’s your station’s online presence?

By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. This is one to watch. Everything online has to be ready to reach this mobile audience. While you and I may prefer to work online with a keyboard and bigger screen, the rest of the world will not. According to Gartner’s PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.

What’s your view of the future for radio?

Digg Syndication Del.icio.us Syndication Google Syndication MyYahoo Syndication Reddit Syndication

No Comments


Email This Post Email This Post

Related Topics: Industry |

  • Categories

  • Special Categories

  • Calendar

    May 2010
    M T W T F S S
    « Apr   Jun »
     12
    3456789
    10111213141516
    17181920212223
    24252627282930
    31  

    Your Account

  • Archived Categories

  • Subscribe

    Subscribe to RSS Feed

    Subscribe to MyYahoo News Feed

    Subscribe to Bloglines

    Google Syndication