Gartner has announced its key predictions for IT organizations and the people they serve for 2010 and beyond. This list is derived from research and trends in IT and online usage. It’s an interesting list of predictions, and in some ways, there aren’t any hug surprises within, but there are some that should be considered for the future.
For businesses and consumers in general, many of these make sense. For radio specifically, many seem to not apply.
By 2012, 20 percent of businesses will own no IT assets. This prediction cites virtualization, cloud-enabled services and employees running personal desktops and notebook systems on corporate networks.
Some of this could apply to radio, but the 24/7 nature of radio comes first. Off-site data centers have advantages, but still have limitations for daily IT needs.
By 2012, Facebook will become the hub for social network integration and Web socialization. This is one that seems natural to me. While Gartner specifies Facebook, I’m not surprised that one service will dominate this online setting. The report says other services, including Twitter, will continue to hold a useful place, but Facebook will be the clear leader. So what’s your station’s Facebook presence?
Internet marketing will be regulated by 2015, controlling more than $250 billion in Internet marketing spending worldwide. By reducing the online marketing clutter, radio can perhaps rise above in its marketing outlets, both online and on the air.
Gartner research predicts that by 2014, there will be a 90 percent mobile penetration rate and 6.5 billion mobile connections. Gartner adds that “Penetration will not be uniform, as continents like Asia (excluding Japan) will see a 68 percent penetration and Africa will see a 56 percent mobile penetration.” Once again, what’s your station’s online presence?
By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. This is one to watch. Everything online has to be ready to reach this mobile audience. While you and I may prefer to work online with a keyboard and bigger screen, the rest of the world will not. According to Gartner’s PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.
What’s your view of the future for radio?